Consumers' valuation of food quality labels: the case of the European geographic indication and organic farming labels

This paper assesses consumers' preferences and willingness to pay for European Union geographical indication quality labels [Protected Designation of Origin (PDO) and Protected Geographical Indications (PGI)], organic farming label and other product quality cues. Using a choice experiment, rand...

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Bibliographic Details
Published in:International journal of consumer studies 2012-03, Vol.36 (2), p.158-165
Main Authors: Aprile, Maria Carmela, Caputo, Vincenzina, Nayga Jr, Rodolfo M
Format: Article
Language:English
Subjects:
choice experiment
Consumer behavior
Consumer preferences
Consumers
Descriptive labeling
Europe
European quality labels
European Union
Farming
Fats and oils
Food industry
Food products
Food quality
Information
Labelling
Labels
Olea
Olive oil
Organic farming
organic production
Petroleum
Premiums
Protected Designation of Origin
Protected Geographical Indications
Studies
Sustainable development
Willingness to pay
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Description
Summary:This paper assesses consumers' preferences and willingness to pay for European Union geographical indication quality labels [Protected Designation of Origin (PDO) and Protected Geographical Indications (PGI)], organic farming label and other product quality cues. Using a choice experiment, random parameter logit model and olive oil as product of interest, results suggest that respondents are willing to pay the highest premium price for a product with a PDO label, followed by organic farming label, a quality cue describing the product as extra‐virgin olive oil and then a PGI label.
ISSN:1470-6423
1470-6431
DOI:10.1111/j.1470-6431.2011.01092.x