Dressing up businesses in the colours of success

Looks at the increasing use of professional image consultants by companies. It is less expensive and more cost-effective to work on the image and identity of individuals within a corporation than to change the corporate image through new logos and livery that do not necessarily change staff attitude...

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Bibliographic Details
Published in:Times (London, England : 1788) England : 1788), 1993-11, p.38-38
Main Author: McKee, Victoria
Format: Article
Language:English
Online Access:Get full text
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Summary:Looks at the increasing use of professional image consultants by companies. It is less expensive and more cost-effective to work on the image and identity of individuals within a corporation than to change the corporate image through new logos and livery that do not necessarily change staff attitudes.
ISSN:0140-0460