TYPOLOGY OF FOREIGN STUDENTS INTERESTED IN STUDYING AT CZECH UNIVERSITIES

This paper undertakes and investigates some marketing segmentations of those students wishing to study abroad and the economic potential of such resulting segmentation within the individual groups. Three algorithms were employed as classification trees -- CART, CHAID and QUEST for its evaluation fro...

Full description

Saved in:
Bibliographic Details
Published in:E+M ekonomie a management 2012-01, Vol.15 (2), p.141-182
Main Author: Zambochová, Marta
Format: Article
Language:English
Subjects:
Algorithms
Chi-square test
Classification
Cluster analysis
Colleges & universities
Decision making
Decision trees
Europe
Foreign languages
Foreign students
Foreigners
Hypotheses
Learning
Motivation
Qualifications
Students
Studies
Study abroad
Teaching methods
Typology
Universities
Variables
Willingness-to-pay
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This paper undertakes and investigates some marketing segmentations of those students wishing to study abroad and the economic potential of such resulting segmentation within the individual groups. Three algorithms were employed as classification trees -- CART, CHAID and QUEST for its evaluation from the group of supervised learning methods. From the group of unsupervised learning methods the two-step cluster analysis was chosen. This paper analyzes the results obtained using these methods. It aims to create classes of respondents harbouring similar opinions with respect to tuition fees to be paid by foreign students. The author has used various tests for the hypotheses such the as Chi-square Test of Independence and the Kruskal-Wallis Test. The research sample consisted of more than one thousand students from six countries. A "perfect" type of person as candidate was profiled in terms of willingness and the financial means to pursue their studies in the Republic invested and this survey formed the basis of the profiling.
ISSN:1212-3609
2336-5064