CROSS-CULTURAL MANAGEMENT: ESTABLISHING A CZECH BENCHMARK

One of the more frequently used terms to describe international business in the twenty-first century is globalisation. To many, this implies an easier access to foreign markets and a harmonisation of business practices across the planet. However, to some this movement threatens indigenous values, no...

Full description

Saved in:
Bibliographic Details
Published in:E+M ekonomie a management 2012-01, Vol.15 (3), p.46-62
Main Authors: Brunet-Thornton, Richard, Bures, Vladimír
Format: Article
Language:English
Subjects:
Attitudes
Benchmarking
Benchmarks
Business practices
Collectivism
Cross cultural management
Cross cultural studies
Cross-cultural analysis
Cultural differences
Cultural factors
Culture
Czech Republic
Egalitarianism
Employees
Foreign markets
Globalization
Group analysis
Individualism
Knowledge management
Studies
Universalism
Workplace diversity
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:One of the more frequently used terms to describe international business in the twenty-first century is globalisation. To many, this implies an easier access to foreign markets and a harmonisation of business practices across the planet. However, to some this movement threatens indigenous values, norms, and traditions. Cross-cultural management has long been perceived as an important branch of international management. Therefore, this paper investigates the current state of Czech cultural dimensions. Based on the qualitative research consisting of literature review, field observation, and surveys, the hypothesis Hofstede cultural dimensions attributed to the Czech Republic require substantial review and re-evaluation on a culture-alone basis is confirmed. The paper discusses attained results from seven perspectives namely Equality; The self, the group, and others; The Macho and the Virgin; Risks and distrusts; Looking towards the future; Language and communication; and Spirituality and belief. The paper establishes a Czech benchmark, which is open to discussion and maybe used in both theory development and practice.
ISSN:1212-3609
2336-5064