Entrepreneurial Orientation in Cross-Cultural Research: Assessing Measurement Invariance in the Construct

The entrepreneurial orientation (EO) scale has become the most widely used scholarly measure of entrepreneurial behavior. Additionally, it is frequently used in studying entrepreneurship in non–Western cultures. In the current study, the authors respond to calls for cross–cultural validation of meas...

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Bibliographic Details
Published in:Entrepreneurship theory and practice 2012-07, Vol.36 (4), p.819-836
Main Authors: Runyan, Rodney C., Ge, Baoshan, Dong, Baobao, Swinney, Jane L.
Format: Article
Language:English
Subjects:
Analysis
China (People's Republic)
Conceptualization
Cross cultural studies
Cross-cultural analysis
Culture
Economic relations
Entrepreneurs
Entrepreneurship
International business enterprises
Management
Measurement
Multidimensional scales
Organization theory
Organizational effectiveness
Small & medium sized enterprises-SME
Small and medium sized companies
Small and medium sized enterprises
Social construction
Statistical analysis
Studies
United States
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Summary:The entrepreneurial orientation (EO) scale has become the most widely used scholarly measure of entrepreneurial behavior. Additionally, it is frequently used in studying entrepreneurship in non–Western cultures. In the current study, the authors respond to calls for cross–cultural validation of measures used in international research by assessing the measurement invariance of the most frequently utilized EO scale. Using samples of small and medium–sized firms from the United States and China, the authors assess the dimensionality of EO, optimal number of scale items, and the measurement invariance of the construct across cultures. The results support conceptualizing EO as multidimensional, using an 8–item version, and utilizing it in cross–cultural research settings in certain instances.
ISSN:1042-2587
1540-6520
DOI:10.1111/j.1540-6520.2010.00436.x