Management of new product development in small electronics firms

This paper reports on the findings of a study of the development of 63 new products in 36 electronics firms in Ireland. The firms range in size from fewer than ten to over 1,000 employees. They all operate in the electronics sector, developing and manufacturing a variety of products from completely...

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Bibliographic Details
Published in:Journal of European industrial training 2000-01, Vol.24 (2/3/4), p.137-148
Main Author: Ledwith, A.
Format: Article
Language:English
Subjects:
Academic Achievement
Electronics
Electronics industry
Environmental Influences
Failure
Financial analysis
Innovation
Innovations
Ireland
Life cycle engineering
Management
Manufacturing Industry
Market potential
Marketing
Meta Analysis
New product development
Product development
Product management
R&D
Research & development
Size of enterprise
Skills
Small & medium sized enterprises-SME
Small business
Small firms
Strategic management
Success
Training
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Summary:This paper reports on the findings of a study of the development of 63 new products in 36 electronics firms in Ireland. The firms range in size from fewer than ten to over 1,000 employees. They all operate in the electronics sector, developing and manufacturing a variety of products from completely integrated systems to discrete components. A series of questionnaires and interviews was used to collect historical life cycle data of new products. The results presented in this paper focus on the management of the product development process. The relationship between the development process and new product success or failure is examined. The differences between the management of product development in small and large firms are also explored. Small firms report a new product success rate comparable to that of larger firms, suggesting that the factors that are linked to the success of new products may be related to firm size.
ISSN:0309-0590
2046-9012
1758-7425
2046-9020
DOI:10.1108/03090590010321106