Compliance with veterinary prescriptions: The role of physical and social risk revisited

This study replicates and extends prior research related to human health prevention programs by examining why pet owners comply with therapeutic prescriptions issued by their veterinarian. Empirical data demonstrates that overall, people comply according to physical, but above all, social risk. Howe...

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Bibliographic Details
Published in:Journal of business research 2013-01, Vol.66 (1), p.141-144
Main Authors: Maille, Virginie, Hoffmann, Jonas
Format: Article
Language:English
Subjects:
Animal care
Compliance
Consumer behavior
Prevention programs
Risk
Studies
Therapeutic prescription
Therapeutics
Veterinarians
Veterinary medicine
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Summary:This study replicates and extends prior research related to human health prevention programs by examining why pet owners comply with therapeutic prescriptions issued by their veterinarian. Empirical data demonstrates that overall, people comply according to physical, but above all, social risk. However, the influence of physical risk depends on the relationships in the pet-owner-veterinarian triad and becomes most effective when trust toward the veterinarian and/or attachment to the pet are high.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2012.09.006