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Consumer Preference for Genetically Modified (GM) Food: The Case of Less Saturated Fat Palm Oil In Malaysia
Identification of consumer preference for genetically modified (GM) food is a complex process, as the consumer's decision may differ based on information received. The aim of this study is to capture the determinants of consumer preference for GM palm oil that has less saturated fat using discr...
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Published in: | African journal of agricultural research 2011-10, Vol.6 (23), p.5212-5220 |
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Main Authors: | , , , |
Format: | Article |
Language: | English |
Subjects: | |
Online Access: | Get full text |
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Summary: | Identification of consumer preference for genetically modified (GM) food is a complex process, as the consumer's decision may differ based on information received. The aim of this study is to capture the determinants of consumer preference for GM palm oil that has less saturated fat using discriminant analysis and binary logistic regression. Research method and results are discussed. |
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ISSN: | 1991-637X 1991-637X |
DOI: | 10.5897/AJAR11.618 |