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Consumer Preference for Genetically Modified (GM) Food: The Case of Less Saturated Fat Palm Oil In Malaysia

Identification of consumer preference for genetically modified (GM) food is a complex process, as the consumer's decision may differ based on information received. The aim of this study is to capture the determinants of consumer preference for GM palm oil that has less saturated fat using discr...

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Bibliographic Details
Published in:African journal of agricultural research 2011-10, Vol.6 (23), p.5212-5220
Main Authors: Amin, Latifah, Othman, Jamal, Goh, Hong Lip, Jufoff, Kamaruzaman
Format: Article
Language:English
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Summary:Identification of consumer preference for genetically modified (GM) food is a complex process, as the consumer's decision may differ based on information received. The aim of this study is to capture the determinants of consumer preference for GM palm oil that has less saturated fat using discriminant analysis and binary logistic regression. Research method and results are discussed.
ISSN:1991-637X
1991-637X
DOI:10.5897/AJAR11.618