How the Insurer Knows You Just Stocked Up on Ice Cream and Beer

The "tailored and targeted messages" paired with the monetary incentives are a "great way to bring people to participate in the program," says Dr. Fikry Isaac, the company's vice president of global health services.

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Bibliographic Details
Published in:The Wall Street journal. Eastern edition 2013-02-25
Main Author: Wieczner, Jen
Format: Newspaper Article
Language:English
Subjects:
Employee benefits
Employees
Employers
Personal health
Online Access:Get full text
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Description
Summary:The "tailored and targeted messages" paired with the monetary incentives are a "great way to bring people to participate in the program," says Dr. Fikry Isaac, the company's vice president of global health services.
ISSN:2574-9579