Creating a brighter future in Rwanda through entertainment education

Although Rwanda's total fertility rate has declined over the past few decades, the country remains one of the most densely populated regions in the world. Habitat destruction driven by human population growth is pushing mountain gorillas closer to extinction. Though the mountain gorilla habitat...

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Bibliographic Details
Published in:Critical arts 2013-02, Vol.27 (1), p.75-90
Main Authors: Barker, Kriss, Connolly, Scott, Angelone, Cecelia
Format: Article
Language:English
Subjects:
Education
entertainment education
Environmental protection
Evaluation
Extinction
family planning/reproductive health
Gorillas
Habitats
HIV/AIDS
Land degradation
Planting
Qualitative analysis
Quantitative analysis
Radio programming
radio serials
Rwanda
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Summary:Although Rwanda's total fertility rate has declined over the past few decades, the country remains one of the most densely populated regions in the world. Habitat destruction driven by human population growth is pushing mountain gorillas closer to extinction. Though the mountain gorilla habitat exists in protected national park areas, encroachers find ways to cut firewood, plant crops, and hunt. To respond to these challenges, Population Media Center (PMC) broadcast a radio serial drama, Umurage Urukwiye [Rwanda's Brighter Future], in Rwanda from July 2007 to August 2009. Programme effects were monitored during broadcast through client exit interviews at reproductive health clinics and through interviews with people coming to buy tree seedlings at government distribution points. Programme impact was measured by comparing indicator measures through a pre- and post-broadcast population-wide survey (quantitative research), and through interviews, focus group discussions and participatory sketching exercises with regular listeners. The results of the quantitative survey, qualitative participatory evaluation, and clinic and tree seedling monitoring show that Umurage Urukwiye had a positive impact on the lives of many Rwandans.
ISSN:0256-0046
1992-6049
DOI:10.1080/02560046.2013.766974