GREEN IS THE NEW GREEN: Is sustainability becoming a baseline?

A comment from an interview with an auto industry leader at the North American Auto Show recently caught my attention. When asked about the "green cars," the response was that they were no longer a category and that sustainable technology was simply becoming embedded in all cars. The new f...

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Bibliographic Details
Published in:Plant services 2013-02, Vol.33 (2), p.58-58
Main Author: Garforth, P
Format: Magazinearticle
Language:English
Online Access:Get full text
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Summary:A comment from an interview with an auto industry leader at the North American Auto Show recently caught my attention. When asked about the "green cars," the response was that they were no longer a category and that sustainable technology was simply becoming embedded in all cars. The new fleet average targets of 54 mpg by 2025 in the United States, and by 2020, 50 mpg in China and 60 mpg in the European Union, no longer look like fantasies.
ISSN:0199-8013