Trying to solve the cultural distance paradox: A commentary essay

This commentary essay examines and discusses Chang, Kao, Kuo and Chiu's paper “How cultural distance influences entry mode choice: The contingent role of host country's governance quality.” This study makes a noteworthy contribution to entry mode literature by analyzing the moderating effe...

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Bibliographic Details
Published in:Journal of business research 2013-04, Vol.66 (4), p.523-524
Main Author: López-Duarte, Cristina
Format: Article
Language:English
Subjects:
Corporate governance
Cultural differences
Culture
Decision analysis
Distance
Entry mode
Host countries
Host country
Internationalization
Market entry
Multinational enterprises
Studies
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Description
Summary:This commentary essay examines and discusses Chang, Kao, Kuo and Chiu's paper “How cultural distance influences entry mode choice: The contingent role of host country's governance quality.” This study makes a noteworthy contribution to entry mode literature by analyzing the moderating effect of host country's governance quality on the role that cultural distance plays on the choice of entry mode.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2011.12.030