Understanding the effect of flow on user adoption of mobile games

Mobile games as an emerging service have not received wide adoption among users; especially, presenting a compelling experience to users may be crucial to their usage. Drawing on the flow theory, this research identified the factors affecting user adoption of mobile games. The results indicated that...

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Bibliographic Details
Published in:Personal and ubiquitous computing 2013-04, Vol.17 (4), p.741-748
Main Author: Zhou, Tao
Format: Article
Language:English
Subjects:
Applied sciences
Biological and medical sciences
Computation
Computer & video games
Computer Science
Computer science
control theory
systems
Computer systems and distributed systems. User interface
Exact sciences and technology
Flow theory
Fundamental and applied biological sciences. Psychology
Games
Joints
Mobile Computing
Original Article
Personal Computing
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Smartphones
Social interactions. Communication. Group processes
Social psychology
Software
User behavior
User Interfaces and Human Computer Interaction
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Summary:Mobile games as an emerging service have not received wide adoption among users; especially, presenting a compelling experience to users may be crucial to their usage. Drawing on the flow theory, this research identified the factors affecting user adoption of mobile games. The results indicated that perceived ease of use, connection quality and content quality affect flow. Among them, content quality has the largest effect. Flow, social influence and usage cost determine usage intention. The results imply that service providers need to improve users’ experience in order to facilitate their adoption and usage of mobile games.
ISSN:1617-4909
1617-4917
DOI:10.1007/s00779-012-0613-3