Teaching crisis management in Arab universities: A critical assessment

• Published in: Public relations review 2013-03, Vol.39 (1), p.47-54
• Main Author: Zamoum, Khaled
• Format: Article
• Language: English
• Subjects: Business; Colleges & universities; Colleges and universities; Communication; Crisis management; Curriculum; Curriculum development; Information management; Information technology; Management; Management of crises; Mass media; News; Pedagogy; Public relations; Public relations curriculum; Studies; Teaching; Teaching crisis management
• ISSN: 0363-8111; 1873-4537
• DOI: 10.1016/j.pubrev.2012.09.005

► Out of 24 colleges of mass communication only two teach crisis management. ► Seven departments teach crisis management within other courses of PR. ► The case showed the gap between the academia and the industry. This research looks at the teaching of crisis management at the colleges and departments of communication and public relations in the Arab world. Major findings of the study suggest that out of 24 colleges and departments of communication and public relations surveyed by this research, only two universities teach the course crisis management in their curriculum. The latest developments in the Arab world dictate new mechanisms in managing information and news and dealing with publics and the mass media locally and internationally. The new trends of teaching crisis management focus on the multidisciplinary approach which consists of a good knowledge of news management, dealing with the media, dealing with people, business administration, information technology, social and anthropological context. All these fields of knowledge are indispensable for understanding the general background of the issues and for choosing and selecting the best communication and persuasion techniques and tactics to manage crises effectively and successfully.