A Taguchi-based Kansei engineering study of mobile phones at product design stage

This article is aimed at applying Taguchi method in Kansei engineering and explores a way to integrate it into an industrial product design stage. Emotional customer needs are derived using Kansei image word pairs. The Taguchi-based approach is validated by a case study with mobile phones. Experimen...

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Bibliographic Details
Published in:Production planning & control 2013-06, Vol.24 (6), p.465-474
Main Authors: Oztekin, Asil, Iseri, Ali, Zaim, Selim, Nikov, Alexander
Format: Article
Language:English
Subjects:
Cell phones
Cellular telephones
Customer satisfaction
Emotions
Industrial engineering
Kansei engineering
mobile phones
Product design
Production planning
Sales
Studies
Taguchi method
Taguchi methods
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Summary:This article is aimed at applying Taguchi method in Kansei engineering and explores a way to integrate it into an industrial product design stage. Emotional customer needs are derived using Kansei image word pairs. The Taguchi-based approach is validated by a case study with mobile phones. Experimental work in implementing the proposed approach was able to suggest design attributes of a mobile phone that are essential to be considered at the product design stage to satisfy the customers' expectations and hence to increase the company's sales.
ISSN:0953-7287
1366-5871
DOI:10.1080/09537287.2011.633575