Adapting Business of Energy Corporations to Macro-Policies Aiming at a Sustainable Economy. The Case for New Powering of Automobiles

• Published in: Dian li yu neng yuan 2013, Vol.5 (1), p.92-108
• Main Authors: Martinez-Val Piera, Jose M. “Chema”, Maldonado-Zamora, Alfonso, Pons-Esparver, Ramon Rodríguez
• Format: Article
• Language: English
• ISSN: 1949-243X; 1947-3818
• DOI: 10.4236/epe.2013.51010

A portfolio of new energy technologies has emerged in the first decade of the 21st Century, and many of them could be used for re-structuring the energy sector towards Sustainable Development. A key subject in this quest is the future of automobile, with possibilities on powering ranging from biofuels to Hydrogen Cars (HC), to Electric Vehicles (EV). In turn, the latter is closely connected with the need to deploy Renewable Energies (RE) for electricity generation. Within such new situation, countries and governments are aware that there are new tools for fighting Global Warming (GW), and new policies could be established for winning this battle against CO sub(2). All these initiatives will affect the future of energy corporations, notably hydrocarbon companies; and it should be noted that it will be difficult for the companies to define long-term strategies if energy policies convey upheavals, sudden changes in promoting alternatives and interruptions on activities. Hence, it is very important to adopt energy policies allowing a smooth evolution of the companies' activities to the new energy model. After analyzing the alternatives with a forecasting-backcasting methodology, an "eclectic approach" is proposed, with the Plug-in Hybrid car with Flexible Fuel (PiHFF) as the central paradigm in the coming promoting policies.