The Birth of the 'Kodak Moment': Institutional Entrepreneurship and the Adoption of New Technologies

In this paper, we adopt a discourse analytic methodology to explore the role of institutional entrepreneurs in the process of institutional change that coincides with the adoption of a radically new technology. More specifically, we examine how Kodak managed to transform photography from a highly sp...

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Bibliographic Details
Published in:Organization studies 2005-11, Vol.26 (11), p.1665-1687
Main Authors: Munir, Kamal A., Phillips, Nelson
Format: Article
Language:English
Subjects:
Case studies
Correlation analysis
Discourse Analysis
Electronics industry
Entrepreneurs
Entrepreneurship
Everyday Life
Organizational change
Photography
Social Constructionism
Strategic planning
Technological change
Technology adoption
Typology
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Summary:In this paper, we adopt a discourse analytic methodology to explore the role of institutional entrepreneurs in the process of institutional change that coincides with the adoption of a radically new technology. More specifically, we examine how Kodak managed to transform photography from a highly specialized activity to one that became an integral part of everyday life. Based on this case, we develop an initial typology of the strategies available to institutional entrepreneurs who wish to affect the processes of social construction that lead to change in institutional fields. The use of discourse analysis in analysing institutional change provides new insights into the processes through which institutional fields evolve as well as into how institutional entrepreneurs are able to act strategically to embody their interests in the resulting institutions.
ISSN:0170-8406
1741-3044
DOI:10.1177/0170840605056395