Green consumer markets in the fight against climate change

Climate change has become one of the greatest threats to environmental security, as attested by the growing frequency of severe flooding and storms, extreme temperatures and droughts. Accordingly, the European Union's (EU) 6th Environment Action Programme (2010) lists tackling climate change as...

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Bibliographic Details
Published in:European security (London, England) England), 2013-06, Vol.22 (2), p.230-247
Main Author: Krahmann, Elke
Format: Article
Language:English
Subjects:
Climate Change
Commissions
Consumers
Emissions control
Environmental policy
environmental security
Ethics
Europe
European Commission
European Union
Green marketing
Intervention
Market shares
Markets
Political theory
Public good
Public goods
Public Goods Theory
Services
Threat
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Summary:Climate change has become one of the greatest threats to environmental security, as attested by the growing frequency of severe flooding and storms, extreme temperatures and droughts. Accordingly, the European Union's (EU) 6th Environment Action Programme (2010) lists tackling climate change as its first priority. A key aim of the EU has been to cut CO 2 emissions, a major factor in climate change, by 8 per cent until 2012 and 20 per cent until 2020. The European Commission has proposed the encouragement of private consumer market for green products and services as one of several solutions to this problem. However, existing research suggests that the market share of these products has been only 3 per cent, although 30 per cent of individuals favour environmental and ethical goods. This article uses Public Goods Theory to explain why the contribution of the green consumer market to fighting climate change has been and possibly may remain limited without further public intervention.
ISSN:0966-2839
1746-1545
DOI:10.1080/09662839.2012.727184