Ethics, Corporate Social Responsibility, and Sustainability Education in AACSB Undergraduate and Graduate Marketing Curricula: A Benchmark Study

AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB Inte...

Full description

Saved in:
Bibliographic Details
Published in:Journal of marketing education 2013-08, Vol.35 (2), p.129-140
Main Authors: Nicholls, Jeananne, Hair, Joseph F., Ragland, Charles B., Schimmel, Kurt E.
Format: Article
Language:English
Subjects:
Benchmarking
Benchmarks
Business Administration Education
Business education
Business ethics
College Curriculum
Corporations
Curricula
Environmental education
Environmental ethics
Ethics
Graduate Study
Integration
Marketing
Questionnaires
Schools
Social Responsibility
Studies
Sustainability
Taxonomy
Undergraduate Study
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.
ISSN:0273-4753
1552-6550
DOI:10.1177/0273475313489557