Implicit Racial Attitude Measures in Black Samples: IAT, Subliminal Priming, and Implicit Black Identification

One of the shortcomings of the implicit racial attitudes literature is that it relies almost exclusively on white subjects. Arguably, there are two possible reasons for this. First, these measures were created to address issues of social desirability among whites who harbor negative racial attitudes...

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Bibliographic Details
Published in:PS, political science & politics political science & politics, 2013-07, Vol.46 (3), p.550-552
Main Authors: Orey, Byron D'Andra, Craemer, Thomas, Price, Melanye
Format: Article
Language:English
Subjects:
African Americans
Association Measures
Attitude Measures
Attitude surveys
Attitudes
Black college students
Black Colleges
Black Community
Black people
College Students
Computers
Ethnic Identity
Fractions
Government (Administrative Body)
Historically Black Colleges & Universities
Identity
Minority group students
Political Attitudes
Political science
Presidents
Pride
Racial Attitudes
Racial Identification
Racism
Reaction Time
Respondents
Social Desirability
Social desirability bias
Social identity
Social Science Research
Statistical significance
Subliminal perception
SYMPOSIUM: Implicit Attitudes in Political Science Research
Voter Turnout
Voting
Whites
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Summary:One of the shortcomings of the implicit racial attitudes literature is that it relies almost exclusively on white subjects. Arguably, there are two possible reasons for this. First, these measures were created to address issues of social desirability among whites who harbor negative racial attitudes toward blacks. Second, social desirability pressures and antiblack affect were not viewed as significant among black respondents (see Craemer 2008). This assumption is problematic because it treats black racial attitudes as a monolith. Rather than examining black racial opinion as a complicated and multivalenced set of evaluations about their own group and others, there has been an over emphasis on measures of group solidarity (e.g., linked fate). Understandably, bloc voting and cohesive policy opinions have partially justified this focus; however, the black community is more diverse than presidential election turnout suggests. Price (2009) argues that linked fate, the most common measure for black racial identity, is not adequately problematized as a potentially positive or negative measure of psychological attachment. Here, we hope to build on this literature by using an implicit black identity measure.
ISSN:1049-0965
1537-5935
DOI:10.1017/S1049096513000644