Sport Public Relations and Communication

[...]the text sees sports public relations as a different animal than other kinds of PR. This may be best illustrated by Hopwood's chapter on "Sport Marketing Public Relations (SMPR)," in which she argues that "sport needs to be approached with an SMPR rather than with sport mark...

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Bibliographic Details
Published in:Journalism & mass communication quarterly 2012, Vol.89 (3), p.549-551
Main Author: Sherrick, Brett
Format: Review
Language:English
Subjects:
Case Studies
Communication
Communication (Thought Transfer)
Community relations
Course Content
Literature Reviews
Marketing
Public relations
Repetition
Scandals
Social responsibility
Sport games
Sports management
Theory
Volunteers
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Description
Summary:[...]the text sees sports public relations as a different animal than other kinds of PR. This may be best illustrated by Hopwood's chapter on "Sport Marketing Public Relations (SMPR)," in which she argues that "sport needs to be approached with an SMPR rather than with sport marketing mindset."
ISSN:1077-6990
2161-430X
DOI:10.1177/1077699012452539