Deciding How to Decide

Most businesses rely on traditional capital-budgeting tools when making strategic decisions such as investing in an innovative technology or entering a new market. These tools assume that decision makers have access to remarkably complete and reliable information - yet most strategic decisions must...

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Bibliographic Details
Published in:Harvard business review 2013-11, Vol.91 (11), p.61
Main Authors: Courtney, Hugh, Lovallo, Dan, Clarke, Carmina
Format: Magazinearticle
Language:English
Subjects:
Case studies
Decision making
Fast food industry
Leadership
Management theory
Strategic management
Online Access:Get full text
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