Shades of Green

The author pinpoints three different types of 'Green' consumer and asks if they form a genuine market that might benefit not only the environment but business too.

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Bibliographic Details
Published in:Campaign (London. 1968) 1989-01, p.51-53
Main Author: Watts, Kate
Format: Magazinearticle
Language:English
Online Access:Get full text
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Description
Summary:The author pinpoints three different types of 'Green' consumer and asks if they form a genuine market that might benefit not only the environment but business too.
ISSN:0008-2309