Marketing of e-cigarettes should follow the rules laid down for tobacco advertising

[...]any advertisements should follow the old rules for advertising tobacco products-no glamorisation, no implications that it will improve your sex appeal, and only point-of-sale advertisements.

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Bibliographic Details
Published in:BMJ (Online) 2014-01, Vol.348 (jan21 18), p.g316-g316
Main Author: English, Peter M
Format: Article
Language:English
Subjects:
Advertising as Topic - legislation & jurisprudence
Cigarettes
Electronic cigarettes
Government Regulation
HOLD THE LINE AGAINST TOBACCO
Humans
Marketing - legislation & jurisprudence
Nicotine
Smoking - legislation & jurisprudence
Smoking cessation
Tobacco
Tobacco Industry - legislation & jurisprudence
Tobacco Products
Online Access:Get full text
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Description
Summary:[...]any advertisements should follow the old rules for advertising tobacco products-no glamorisation, no implications that it will improve your sex appeal, and only point-of-sale advertisements.
ISSN:0959-8138
1756-1833
1756-1833
DOI:10.1136/bmj.g316