Technology-Enabled Academic Detailing: Computer-mediated education between pharmacists and physicians for evidence-based prescribing

Highlights • Physicians and pharmacists found doing academic detailing with web and telephone (TEAD) acceptable compared to in person (AD). • AD is better than TEAD in building rapport between physicians and pharmacists. • TEAD is significantly more time efficient compared to AD for both academic de...

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Bibliographic Details
Published in:International journal of medical informatics (Shannon, Ireland) Ireland), 2013-09, Vol.82 (9), p.762-771
Main Authors: Ho, Kendall, Nguyen, Anne, Jarvis-Selinger, Sandra, Novak Lauscher, Helen, Cressman, Céline, Zibrik, Lindsay
Format: Article
Language:English
Subjects:
Academic detailing
Communication
Computer-Assisted Instruction - methods
Drug Prescriptions
Education
Education, Medical, Continuing
Evidence-Based Medicine
Female
Humans
Information Dissemination
Internal Medicine
Male
Other
Pharmaceutical
Pharmacists
Physicians
Practice Patterns, Physicians
Technology
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Summary:Highlights • Physicians and pharmacists found doing academic detailing with web and telephone (TEAD) acceptable compared to in person (AD). • AD is better than TEAD in building rapport between physicians and pharmacists. • TEAD is significantly more time efficient compared to AD for both academic detailers and physicians. • Combining AD and TEAD may be an optimal long-term strategy for relationship building and longitudinal knowledge exchange.
ISSN:1386-5056
1872-8243
DOI:10.1016/j.ijmedinf.2013.04.011