Communication intensity, goal congruence, and uncertainty in buyer–supplier new product development

Manufacturers involve suppliers in new product development in order to access knowledge and resources, but these benefits only occur with effective project-level integration. Adopting a contingency theory view, we develop hypotheses concerning how two integrative devices, intensive communication and...

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Bibliographic Details
Published in:Journal of operations management 2013-11, Vol.31 (7-8), p.523-542
Main Authors: Yan, Tingting, Dooley, Kevin J.
Format: Article
Language:English
Subjects:
Communication
Congruences
Contingency
Contingency theory
Electronic devices
Goal congruence
Goal setting
New product development
Operations research
Product development
Project management
Studies
Supplier involvement
Suppliers
Tasks
Uncertainty
Vendor supplier relations
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Summary:Manufacturers involve suppliers in new product development in order to access knowledge and resources, but these benefits only occur with effective project-level integration. Adopting a contingency theory view, we develop hypotheses concerning how two integrative devices, intensive communication and congruent goals, influence project performance under various conditions of uncertainty. We test our theoretical model with a sample of 214 buyer–supplier joint new product development projects. Results suggest that communication intensity is positively associated with project performance when either task or relational uncertainty is high, but is also negatively associated with performance when task uncertainty is low. Goal congruence is positively associated with project performance, especially when either task uncertainty is low or relational uncertainty is high. We discuss the implications of these findings for theory and practice.
ISSN:0272-6963
1873-1317
DOI:10.1016/j.jom.2013.10.001