Methodological Pluralism and the Possibilities and Limits of Interviewing

• Published in: Qualitative sociology 2014-06, Vol.37 (2), p.153-171
• Main Authors: Lamont, Michèle, Swidler, Ann
• Format: Article
• Language: English
• Subjects: Cross Cultural Psychology; Culture; Discourse; Ethnography; Methodology; Personality and Social Psychology; Pluralism; Pragmatism; Qualitative research; Social research; Social Sciences; Sociology; Sociology of culture; Tribalism
• ISSN: 0162-0436; 1573-7837
• DOI: 10.1007/s11133-014-9274-z

Against the background of recent methodological debates pitting ethnography against interviewing, this paper offers a defense of the latter and argues for methodological pluralism and pragmatism and against methodological tribalism. Drawing on our own work and on other sources, we discuss some of the strengths and weaknesses of interviewing. We argue that concern over whether attitudes correspond to behavior is an overly narrow and misguided question. Instead we offer that we should instead consider what interviewing and other data gathering techniques are best suited for. In our own work, we suggest, we have used somewhat unusual interviewing techniques to reveal how institutional systems and the construction of social categories, boundaries, and status hierarchies organize social experience. We also point to new methodological challenges, particularly concerning the incorporation of historical and institutional dimensions into interview-based studies. We finally describe fruitful directions for future research, which may result in methodological advances while bringing together the strengths of various data collection techniques.