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BI Experts' Perspective

A question on business intelligence as a career choice is answered. Traditional BI is about the use of traditional data by back-office business analysts -- with the help of IT -- to track product sales, inventory, costs, customers, promotions, and campaigns. This often includes dashboards and scoreb...

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Bibliographic Details
Published in:Business intelligence journal 2014-04, Vol.19 (2), p.31
Main Authors: Schrader, Dave, Swift, Ron, Yonce, Coy
Format: Magazinearticle
Language:English
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Summary:A question on business intelligence as a career choice is answered. Traditional BI is about the use of traditional data by back-office business analysts -- with the help of IT -- to track product sales, inventory, costs, customers, promotions, and campaigns. This often includes dashboards and scoreboards as well as forecasting of demand and markets. Some of this work can be done in Excel, but much of it uses tools such as MicroStrategy, Cognos, Business Objects, or perhaps Tableau Software to access a data warehouse provided by Teradata, IBM, Oracle, or Microsoft. A new kind of data analyst -- the data scientist -- is in extremely high demand to do this discovery work. In fact, data scientists can command starting salaries of $90,000 with stock options -- if they have the right skills. The role requires a blend of curiosity, statistics expertise, computer science, business domain knowledge, and communication skills.
ISSN:1547-2825
1944-9615