Addressing the Information Gap: Developing and Implementing a Cervical Cancer Prevention Education Campaign Grounded in Principles of Community-Based Participatory Action

Despite significant advances in prevention, Mexican American women continue to experience disparities related to cervical cancer and access to current and relevant health information. To address this disparity a community–campus partnership initiated an outreach program to Latinas in Arizona as one...

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Bibliographic Details
Published in:Health promotion practice 2013-03, Vol.14 (2), p.274-283
Main Authors: Moore-Monroy, Martha, Wilkinson-Lee, Ada M., Verdugo, Lorena, Lopez, Elvia, Paez, Lourdes, Rodriguez, Debora, Wilhelm, Mari, Garcia, Francisco
Format: Article
Language:English
Subjects:
Access to Information
Arizona
Cervical cancer
Community Health Workers
Community Networks
Community-Based Participatory Research
Cultural Competency
Curriculum
Female
Health Education
Health inequalities
Health Promotion
Healthcare Disparities
Humans
Leadership
Mexican American people
Partnerships
Prevention
Program Development
Quality Control
Uterine Cervical Neoplasms - prevention & control
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Summary:Despite significant advances in prevention, Mexican American women continue to experience disparities related to cervical cancer and access to current and relevant health information. To address this disparity a community–campus partnership initiated an outreach program to Latinas in Arizona as one part of an integrated approach. Promotoras (community health workers) provided the leadership in the development of a curriculum to (a) train promotoras on cervical cancer, (b) meet informational needs of community members, (c) address relevant social determinants of heath, and (d) promote access to health care. The purpose of this article is to describe the community-based participatory approach used in the development of the curriculum. Specifically, the article describes the leadership of promotoras, the curriculum development, and the use of continual feedback to inform the quality control. To address cervical cancer disparities for Mexican American women, the Pima County Cervical Cancer Prevention Partnership used principles of community-based participatory action.
ISSN:1524-8399
1552-6372
DOI:10.1177/1524839912454141