'They are working every angle'. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies

As gambling products have diversified so too have the ways in which the gambling industry has been able to target, reach and engage different sectors of the community. Limited research has explored the ways in which individuals conceptualize and respond to gambling marketing strategies. Semi-structu...

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Bibliographic Details
Published in:International gambling studies 2012-04, Vol.12 (1), p.111-127
Main Authors: Thomas, Samantha L., Lewis, Sophie, McLeod, Colin, Haycock, John
Format: Article
Language:English
Subjects:
Advertising
Attitudes
Demographic factors
Gambling
Gambling industry
Marketing
Older women
Risk
risk perception
Socioeconomic factors
Sports
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