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Modeling reproductive decisions with simple heuristics

This paper reviews research on the ecological rationality of human decision making in the domain of reproduction, showing how fertility-related decisions are commonly made using various simple heuristics matched to the structure of the environment in which they are applied, rather than being made wi...

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Bibliographic Details
Published in:Demographic research 2013-07, Vol.29, p.641-662
Main Authors: Todd, Peter M., Hills, Thomas T., Hendrickson, Andrew T.
Format: Article
Language:English
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Summary:This paper reviews research on the ecological rationality of human decision making in the domain of reproduction, showing how fertility-related decisions are commonly made using various simple heuristics matched to the structure of the environment in which they are applied, rather than being made with information-hungry mechanisms based on optimization or rational economic choice. First, heuristics for sequential mate search are covered; these heuristics determine when to stop the process of mate search by deciding that a good-enough mate who is also mutually interested has been found, using a process of aspiration-level setting and assessing. These models are tested via computer simulation and comparison to demographic age-at-first-marriage data. Next, a heuristic process of feature-based mate comparison and choice is discussed, in which mate choices are determined by a simple process of feature-matching with relaxing standards over time. Finally, methods for testing the use of such mate choice heuristics in a specific population over time are then described.
ISSN:1435-9871
2363-7064
1435-9871
DOI:10.4054/DemRes.2013.29.24