Going beyond national cultures – Dynamic interaction between intra-national, regional, and organizational realities

Cultural studies in international business have focused intensively on country-level analyses and have been criticized for their limited efforts to conceptualize and measure much richer, more dynamic and multi-level cultures. Drawing on literature from economic geography, we propose a new perspectiv...

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Bibliographic Details
Published in:Journal of world business : JWB 2014-07, Vol.49 (3), p.455-464
Main Authors: Sasaki, Innan, Yoshikawa, Katsuhiko
Format: Article
Language:English
Subjects:
Acculturation
Corporate culture
Cultural studies
Culture
Culture change
Economic geography
Embeddedness
International business
Intra-national regional culture
Multinational enterprises
National culture
Organizational behaviour
Organizational culture
Organizational effectiveness
Strength of culture
Studies
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Summary:Cultural studies in international business have focused intensively on country-level analyses and have been criticized for their limited efforts to conceptualize and measure much richer, more dynamic and multi-level cultures. Drawing on literature from economic geography, we propose a new perspective that takes intra-national regional culture as the unit of analysis. Combining this perspective with acculturation theory and the concepts of cultural strength and embeddedness, we develop a conceptual model to analyze dynamic interaction between intra-national regional cultures and organizational cultures and propositions on how such interactions affect firm performance. Implications for future research and business practice are presented.
ISSN:1090-9516
1878-5573
DOI:10.1016/j.jwb.2013.10.005