Amazon to Buy Video Site Twitch for $970 Million; Deal Could Accelerate Competition With Netflix, Google's YouTube

The site is most popular with young male gamers, a segment of Internet users attractive to advertisers, said Seth Bardelas, head of agency development at online-ad analytics firm TubeMogul. Because of this, advertisers on average pay about 85% higher prices for ads on Twitch than other video sites o...

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Bibliographic Details
Published in:The Wall Street journal. Eastern edition 2014-08-26
Main Authors: MacMillan, Douglas, Bensinger, Greg
Format: Newspaper Article
Language:English
Subjects:
Acquisitions & mergers
Computer & video games
Corporate culture
Internet
Popularity
Streaming media
Tournaments & championships
Online Access:Get full text
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Summary:The site is most popular with young male gamers, a segment of Internet users attractive to advertisers, said Seth Bardelas, head of agency development at online-ad analytics firm TubeMogul. Because of this, advertisers on average pay about 85% higher prices for ads on Twitch than other video sites on average, TubeMogul estimates.
ISSN:2574-9579