Predicting sun protection behaviors using protection motivation variables

Protection motivation theory components were used to predict sun protection behaviors (SPBs) using four outcome measures: typical reported behaviors, previous reported behaviors, current sunscreen use as determined by interview, and current observed behaviors (clothing worn) to control for common me...

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Bibliographic Details
Published in:Journal of behavioral medicine 2014-04, Vol.37 (2), p.245-256
Main Authors: Ch’ng, Joanne W. M., Glendon, A. Ian
Format: Article
Language:English
Subjects:
Adolescent
Adult
Behavior
Child development
Complications and side effects
Development and progression
Diagnosis
Family Medicine
Female
General Practice
Health aspects
Health Behavior
Health Knowledge, Attitudes, Practice
Health Psychology
Humans
Male
Medical research
Medicine
Medicine & Public Health
Melanoma
Motivation
Older people
Patient outcomes
Radiation
Risk perception
Skin cancer
Summer
Sunscreen
Sunscreening Agents - therapeutic use
Sunscreens
Teenagers
Vulnerability
Young Adult
Young adults
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Summary:Protection motivation theory components were used to predict sun protection behaviors (SPBs) using four outcome measures: typical reported behaviors, previous reported behaviors, current sunscreen use as determined by interview, and current observed behaviors (clothing worn) to control for common method bias. Sampled from two SE Queensland public beaches during summer, 199 participants aged 18–29 years completed a questionnaire measuring perceived severity, perceived vulnerability, response efficacy, response costs, and protection motivation (PM). Personal perceived risk (similar to threat appraisal) and response likelihood (similar to coping appraisal) were derived from their respective PM components. Protection motivation predicted all four SPB criterion variables. Personal perceived risk and response likelihood predicted protection motivation. Protection motivation completely mediated the effect of response likelihood on all four criterion variables. Alternative models are considered. Strengths and limitations of the study are outlined and suggestions made for future research.
ISSN:0160-7715
1573-3521
DOI:10.1007/s10865-012-9482-5