International buyer behaviour–commitment relationship: An investigation of the empirical link in importing

•A novel theoretical framework underpinned with the mainstream management literature: resource-based view of the firm (RBV).•Knowledge, trust, communication, volatility and sustainable competitive advantage show direct impact on commitment.•Cultural similarity, communication, volatility and supplier...

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Bibliographic Details
Published in:International business review 2014-04, Vol.23 (2), p.329-342
Main Authors: Abu Saleh, Md, Yunus Ali, M., Julian, Craig C.
Format: Article
Language:English
Subjects:
Antecedents
Bangladesh
Business networks
Business organization
Communication
Corporate planning
Firm theory
Importer commitment
Importer–exporter relationships
Network analysis
Organizational analysis
Organizational behaviour
Organizational structure
RBV
The relational view
Trust
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Summary:•A novel theoretical framework underpinned with the mainstream management literature: resource-based view of the firm (RBV).•Knowledge, trust, communication, volatility and sustainable competitive advantage show direct impact on commitment.•Cultural similarity, communication, volatility and supplier opportunism show indirect impact on commitment.•The interaction effects in the model were also significant.•It is also revealed that the above exogenous/endogenous variables had a significant impact on importer commitment in an emerging market setting. Drawing on the resource-based view (RBV) of the firm this article examines relationships between knowledge, trust, communication, volatility and sustainable competitive advantage as the exogenous and endogenous variables with importer commitment as the dependent variable. The primary data was gathered from a survey of 224 commercial and industrial firms, headquartered in Bangladesh, coming from a wide cross section of industries. Statistical analysis was carried out using Structural Equation Modelling via AMOS. The study's key findings revealed that all exogenous/endogenous variables had a significant impact on importer commitment. That is, knowledge, trust, communication, volatility and sustainable competitive advantage had a significant direct impact on importer commitment. Additionally, cultural similarity, communication, volatility and supplier opportunism all had a significant indirect impact on importer commitment. This finding makes a significant contribution to the relational side of the RBV.
ISSN:0969-5931
1873-6149
DOI:10.1016/j.ibusrev.2013.06.009