How Negativity Can Increase and Decrease Voter Turnout: The Effect of Timing

Negative ads dominate campaign communication, but scholars continue to disagree over the effects of negativity on voter turnout. While some studies show that negativity leads to a lower likelihood of turnout, others find precisely the opposite. In this article, I leverage the role of timing to unify...

Full description

Saved in:
Bibliographic Details
Published in:Political communication 2014-07, Vol.31 (3), p.446-466
Main Author: Krupnikov, Yanna
Format: Article
Language:English
Subjects:
Advertising
Conflict theory
Elections
Intellectuals
Negative campaigning
Political advertising
Political Campaigns
Political communication
Probability theory
Voter behavior
Voter Turnout
Voting turnout
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by cdi_FETCH-LOGICAL-c401t-940bc81c851958f63e3a718efaa8780e0e261ca76687fdf021019c185464d8e03
cites cdi_FETCH-LOGICAL-c401t-940bc81c851958f63e3a718efaa8780e0e261ca76687fdf021019c185464d8e03
container_end_page 466
container_issue 3
container_start_page 446
container_title Political communication
container_volume 31
creator Krupnikov, Yanna
description Negative ads dominate campaign communication, but scholars continue to disagree over the effects of negativity on voter turnout. While some studies show that negativity leads to a lower likelihood of turnout, others find precisely the opposite. In this article, I leverage the role of timing to unify findings that were heretofore perceived as largely conflicting. I use the same data to show that at a certain time exposure to negativity can be mobilizing, but at other points in time exposure can be demobilizing. A combination of observational data and experimental results highlight these crucial conditions.
doi_str_mv 10.1080/10584609.2013.828141
format article
fullrecord <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_miscellaneous_1563985229</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>1563985229</sourcerecordid><originalsourceid>FETCH-LOGICAL-c401t-940bc81c851958f63e3a718efaa8780e0e261ca76687fdf021019c185464d8e03</originalsourceid><addsrcrecordid>eNqFkU1P20AQhq2qSFDgH3BYqZdeHGbs_Rj3UlUpbSJF9BK4rpbNLHXkeNNdpyj_vo4CFw5wmhnpeV9p9BTFFcIEgeAaQZHU0EwqwHpCFaHED8UZQoOl0UZ9POyKygNzWnzKeQ0A2jR4Vixm8Unc8qMb2n_tsBdT14t57xO7zML1K_GDn4_7OHASy13q4274KpZ_WNyEwH4QMYhlu2n7x4viJLgu8-XzPC_uft4sp7Ny8fvXfPp9UXoJOJSNhAdP6ElhoyjommtnkDg4R4aAgSuN3hmtyYRVgAoBG4-kpJYrYqjPiy_H3m2Kf3ecB7tps-eucz3HXbaoNQCaGuX7qNJ1Q6qqmhH9_Apdx_Hb8ZGRUrIiADIjJY-UTzHnxMFuU7txaW8R7MGGfbFhDzbs0cYY-3aMtX2IaeOeYupWdnD7LqaQXO_bbOs3G_4DpkyNFw</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1554280087</pqid></control><display><type>article</type><title>How Negativity Can Increase and Decrease Voter Turnout: The Effect of Timing</title><source>International Bibliography of the Social Sciences (IBSS)</source><source>Worldwide Political Science Abstracts</source><source>Taylor and Francis Social Sciences and Humanities Collection</source><creator>Krupnikov, Yanna</creator><creatorcontrib>Krupnikov, Yanna</creatorcontrib><description>Negative ads dominate campaign communication, but scholars continue to disagree over the effects of negativity on voter turnout. While some studies show that negativity leads to a lower likelihood of turnout, others find precisely the opposite. In this article, I leverage the role of timing to unify findings that were heretofore perceived as largely conflicting. I use the same data to show that at a certain time exposure to negativity can be mobilizing, but at other points in time exposure can be demobilizing. A combination of observational data and experimental results highlight these crucial conditions.</description><identifier>ISSN: 1058-4609</identifier><identifier>EISSN: 1091-7675</identifier><identifier>DOI: 10.1080/10584609.2013.828141</identifier><identifier>CODEN: PLCMEM</identifier><language>eng</language><publisher>Washington: Routledge</publisher><subject>Advertising ; Conflict theory ; Elections ; Intellectuals ; Negative campaigning ; Political advertising ; Political Campaigns ; Political communication ; Probability theory ; Voter behavior ; Voter Turnout ; Voting turnout</subject><ispartof>Political communication, 2014-07, Vol.31 (3), p.446-466</ispartof><rights>Copyright © Taylor &amp; Francis Group, LLC</rights><rights>Copyright Taylor &amp; Francis Group 2014</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c401t-940bc81c851958f63e3a718efaa8780e0e261ca76687fdf021019c185464d8e03</citedby><cites>FETCH-LOGICAL-c401t-940bc81c851958f63e3a718efaa8780e0e261ca76687fdf021019c185464d8e03</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,27924,27925,33223,33224</link.rule.ids></links><search><creatorcontrib>Krupnikov, Yanna</creatorcontrib><title>How Negativity Can Increase and Decrease Voter Turnout: The Effect of Timing</title><title>Political communication</title><description>Negative ads dominate campaign communication, but scholars continue to disagree over the effects of negativity on voter turnout. While some studies show that negativity leads to a lower likelihood of turnout, others find precisely the opposite. In this article, I leverage the role of timing to unify findings that were heretofore perceived as largely conflicting. I use the same data to show that at a certain time exposure to negativity can be mobilizing, but at other points in time exposure can be demobilizing. A combination of observational data and experimental results highlight these crucial conditions.</description><subject>Advertising</subject><subject>Conflict theory</subject><subject>Elections</subject><subject>Intellectuals</subject><subject>Negative campaigning</subject><subject>Political advertising</subject><subject>Political Campaigns</subject><subject>Political communication</subject><subject>Probability theory</subject><subject>Voter behavior</subject><subject>Voter Turnout</subject><subject>Voting turnout</subject><issn>1058-4609</issn><issn>1091-7675</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2014</creationdate><recordtype>article</recordtype><sourceid>7UB</sourceid><sourceid>8BJ</sourceid><recordid>eNqFkU1P20AQhq2qSFDgH3BYqZdeHGbs_Rj3UlUpbSJF9BK4rpbNLHXkeNNdpyj_vo4CFw5wmhnpeV9p9BTFFcIEgeAaQZHU0EwqwHpCFaHED8UZQoOl0UZ9POyKygNzWnzKeQ0A2jR4Vixm8Unc8qMb2n_tsBdT14t57xO7zML1K_GDn4_7OHASy13q4274KpZ_WNyEwH4QMYhlu2n7x4viJLgu8-XzPC_uft4sp7Ny8fvXfPp9UXoJOJSNhAdP6ElhoyjommtnkDg4R4aAgSuN3hmtyYRVgAoBG4-kpJYrYqjPiy_H3m2Kf3ecB7tps-eucz3HXbaoNQCaGuX7qNJ1Q6qqmhH9_Apdx_Hb8ZGRUrIiADIjJY-UTzHnxMFuU7txaW8R7MGGfbFhDzbs0cYY-3aMtX2IaeOeYupWdnD7LqaQXO_bbOs3G_4DpkyNFw</recordid><startdate>20140703</startdate><enddate>20140703</enddate><creator>Krupnikov, Yanna</creator><general>Routledge</general><general>Taylor &amp; Francis LLC</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7UB</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope></search><sort><creationdate>20140703</creationdate><title>How Negativity Can Increase and Decrease Voter Turnout: The Effect of Timing</title><author>Krupnikov, Yanna</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c401t-940bc81c851958f63e3a718efaa8780e0e261ca76687fdf021019c185464d8e03</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2014</creationdate><topic>Advertising</topic><topic>Conflict theory</topic><topic>Elections</topic><topic>Intellectuals</topic><topic>Negative campaigning</topic><topic>Political advertising</topic><topic>Political Campaigns</topic><topic>Political communication</topic><topic>Probability theory</topic><topic>Voter behavior</topic><topic>Voter Turnout</topic><topic>Voting turnout</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Krupnikov, Yanna</creatorcontrib><collection>CrossRef</collection><collection>Worldwide Political Science Abstracts</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><jtitle>Political communication</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Krupnikov, Yanna</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>How Negativity Can Increase and Decrease Voter Turnout: The Effect of Timing</atitle><jtitle>Political communication</jtitle><date>2014-07-03</date><risdate>2014</risdate><volume>31</volume><issue>3</issue><spage>446</spage><epage>466</epage><pages>446-466</pages><issn>1058-4609</issn><eissn>1091-7675</eissn><coden>PLCMEM</coden><abstract>Negative ads dominate campaign communication, but scholars continue to disagree over the effects of negativity on voter turnout. While some studies show that negativity leads to a lower likelihood of turnout, others find precisely the opposite. In this article, I leverage the role of timing to unify findings that were heretofore perceived as largely conflicting. I use the same data to show that at a certain time exposure to negativity can be mobilizing, but at other points in time exposure can be demobilizing. A combination of observational data and experimental results highlight these crucial conditions.</abstract><cop>Washington</cop><pub>Routledge</pub><doi>10.1080/10584609.2013.828141</doi><tpages>21</tpages></addata></record>
fulltext fulltext
identifier ISSN: 1058-4609
ispartof Political communication, 2014-07, Vol.31 (3), p.446-466
issn 1058-4609
1091-7675
language eng
recordid cdi_proquest_miscellaneous_1563985229
source International Bibliography of the Social Sciences (IBSS); Worldwide Political Science Abstracts; Taylor and Francis Social Sciences and Humanities Collection
subjects Advertising
Conflict theory
Elections
Intellectuals
Negative campaigning
Political advertising
Political Campaigns
Political communication
Probability theory
Voter behavior
Voter Turnout
Voting turnout
title How Negativity Can Increase and Decrease Voter Turnout: The Effect of Timing
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-30T09%3A04%3A05IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=How%20Negativity%20Can%20Increase%20and%20Decrease%20Voter%20Turnout:%20The%20Effect%20of%20Timing&rft.jtitle=Political%20communication&rft.au=Krupnikov,%20Yanna&rft.date=2014-07-03&rft.volume=31&rft.issue=3&rft.spage=446&rft.epage=466&rft.pages=446-466&rft.issn=1058-4609&rft.eissn=1091-7675&rft.coden=PLCMEM&rft_id=info:doi/10.1080/10584609.2013.828141&rft_dat=%3Cproquest_cross%3E1563985229%3C/proquest_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c401t-940bc81c851958f63e3a718efaa8780e0e261ca76687fdf021019c185464d8e03%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=1554280087&rft_id=info:pmid/&rfr_iscdi=true