Effects of Visual Framing on Emotional Responses and Evaluations of News Stories about the Gaza Conflict 2009

The experiment investigates visual framing effects of news stories on readers'(1) emotional response, (2) evaluation of communicative quality, (3) journalistic credibility and (4) objectivity, and (5) perception of actor representation. Three versions of a news report about the Gaza conflict we...

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Bibliographic Details
Published in:Journalism & mass communication quarterly 2011-09, Vol.88 (3), p.523-540
Main Authors: Brantner, Cornelia, Lobinger, Katharina, Wetzstein, Irmgard
Format: Article
Language:English
Subjects:
Agenda Setting
Attitudes
Behavioural psychology
Cognitive Structures
Communication
Communication Research
Conflict
Credibility
Emotional Response
Emotions
Influence
Information processing
Journalism
Mass Media
Media coverage
Media Research
Minority & ethnic violence
News Coverage
News Media
News Reporting
Objectivity
Palestinian Authority
Palestinian people
Perceptions
Political sociology
Priming
Psychological Patterns
Social activism
Stimuli
Values
Verbal Stimuli
Visual perception
Visual Stimuli
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Summary:The experiment investigates visual framing effects of news stories on readers'(1) emotional response, (2) evaluation of communicative quality, (3) journalistic credibility and (4) objectivity, and (5) perception of actor representation. Three versions of a news report about the Gaza conflict were used. While the text remained the same, different images were added representing visual human-interest framing, visual political framing, and no visual framing. Visual human-interest framing elicited stronger emotional responses, higher values concerning the communicative quality, and had an impact on the perceived actor representation. No differences in objectivity and credibility were found among the three stimuli.
ISSN:1077-6990
2161-430X
DOI:10.1177/107769901108800304