Converting image to a gateway to an information portal for digital signage

Digital signage has recently emerged as a new channel for communicating with people in diverse domains such as advertising, shopping mall and public service. In this paper, we propose a novel data fusion method for converting an advertisement image into a gateway to an information portal based on st...

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Bibliographic Details
Published in:Multimedia tools and applications 2014-07, Vol.71 (1), p.263-278
Main Authors: Choi, Young-Hwan, Kim, Daehoon, Rho, Seungmin, Hwang, Eenjun
Format: Article
Language:English
Subjects:
Advertising
Analysis
Channels
Computer Communication Networks
Computer Science
Converting
Data Structures and Information Theory
Digital
Image detection
Image processing systems
Image retrieval
Manufacturers
Multimedia computer applications
Multimedia Information Systems
Organizing
Product reviews
Sentiment analysis
Signs
Special Purpose and Application-Based Systems
Steganography
Studies
Web portals
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Summary:Digital signage has recently emerged as a new channel for communicating with people in diverse domains such as advertising, shopping mall and public service. In this paper, we propose a novel data fusion method for converting an advertisement image into a gateway to an information portal based on steganography technology for digital signage. We make the information portal very flexible just by changing the link or by organizing the contents dynamically. Typical contents include product information and summary of user evaluation. To implement this scheme, we first register products of interest with their representative features and quick response (QR) code. The representative points are used for detecting products in images and their QR code is embedded into the detected product area using our steganography technique. We implement a prototype system based on our scheme, and show its effectiveness through extensive experiments.
ISSN:1380-7501
1573-7721
DOI:10.1007/s11042-012-1315-6