Starting down a programmatic ad adoption path: Open Mic

It's no surprise that MSOs and others are taking a long look before leaping onto the programmatic bandwagon, but if they haven't already done so, MSOs and other MVPDs should start down a programmatic adoption path.

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Bibliographic Details
Published in:CED (Denver, Colo.) Colo.), 2015-02
Main Author: Sarah Foss Vice president
Format: Magazinearticle
Language:English
Subjects:
Automation
Inventory
Television advertising
Online Access:Get full text
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Summary:It's no surprise that MSOs and others are taking a long look before leaping onto the programmatic bandwagon, but if they haven't already done so, MSOs and other MVPDs should start down a programmatic adoption path.
ISSN:1044-2871