STRAIGHT UP

Mexico is rising. You can see it in the country's swelling exports, the net-zero migration to the US, the excitement of international bond investors, a recent credit upgrade from Standard & Poor's, a newly confident middle class, and a per capita GDP that has doubled since 2000. Not to...

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Bibliographic Details
Published in:Foreign policy 2013-09, Vol.202 (202), p.52-57
Main Author: MOLAVI, AFSHIN
Format: Magazinearticle
Language:English
Subjects:
Alcohol drinking
Bonds
Boulders
Brands
Brookings institution
Business structures
Consumer spending
Credit
Economic growth
Economic policy
Emerging markets
Exports
Foreign policy
Foreign relations
Gross Domestic Product
Investors
Mexico
Middle Class
Middle classes
Migration
Poor
Poverty
Presidents
Product labeling
Prosperity
Scotch whiskey
Television
Television advertising
THE GLOBAL BUSINESS OF VICE AND ITS VIRTUES
United States
United States of America
Walking
Whiskey
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Summary:Mexico is rising. You can see it in the country's swelling exports, the net-zero migration to the US, the excitement of international bond investors, a recent credit upgrade from Standard & Poor's, a newly confident middle class, and a per capita GDP that has doubled since 2000. Not to mention a young, dynamic, handsome new president. In case you missed all these signs, though, you can also see Mexico's surge forward in a Scotch whisky ad. The television spot says nothing about the product but everything about the country's long march from poverty toward prosperity. The Brookings Institution's Homi Kharas estimates that the global middle class will hit 4.9 billion people by 2030, growing by 3 billion from today -- and they'll spend $56 trillion a year, up from 521 trillion today. Virtually all that growth will come from emerging economies. Adapted from the source document.
ISSN:0015-7228
1945-2276