Sedentary Behavior of the Nontravel Segment: A Research Note

Nontravel behavior has been studied in some depth, with the intent generally to find ways to motivate the segment to travel. This research examined an aspect of nontravel behavior previously unexplored: their “at-home” behavior. The results are very informative and reflect a highly sedentary lifesty...

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Bibliographic Details
Published in:Journal of travel research 2013-01, Vol.52 (1), p.131-136
Main Authors: Litvin, Stephen W., Smith, Wayne W., Pitts, Robert E.
Format: Article
Language:English
Subjects:
Consumer behavior
Lifestyles
Market segments
Segments
Studies
Travel
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Summary:Nontravel behavior has been studied in some depth, with the intent generally to find ways to motivate the segment to travel. This research examined an aspect of nontravel behavior previously unexplored: their “at-home” behavior. The results are very informative and reflect a highly sedentary lifestyle. The nontravelerers were found to be far less active in their daily lives, both recreationally and culturally, than were those who traveled. This sedentary lifestyle, not before identified, is an important characteristic adding to the difficulty of motivating the nontravel segment to travel.
ISSN:0047-2875
1552-6763
DOI:10.1177/0047287512457265