How to Fashion an Archetype: Madonna as Anima Figure

Madonna Ciccone uses clothes as a cultural signifier to communicate her persona du jour. Her ability constantly to transform her persona has been analyzed utilizing postmodern, feminist, deconstructive, and popular culture approaches among others. It can be argued that Madonna is overexposed in acad...

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Bibliographic Details
Published in:Journal of popular culture 2014-12, Vol.47 (6), p.1153-1166
Main Author: Blanco F, Jose
Format: Article
Language:English
Subjects:
Archetypes
Ciccone, Madonna
Clothes
Cultural identity
Fashion
Femininity
Feminism
Identity
Madonna (1958- )
Musicians & conductors
Popular culture
Popular music
Postmodernism
Singers
U.S.A
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Summary:Madonna Ciccone uses clothes as a cultural signifier to communicate her persona du jour. Her ability constantly to transform her persona has been analyzed utilizing postmodern, feminist, deconstructive, and popular culture approaches among others. It can be argued that Madonna is overexposed in academic research. This fascination, however, arises precisely from her habit of constantly transforming her image, a practice that presents a clear challenge to the codification of her identity and offers the possibility of multiple readings of her personae.
ISSN:0022-3840
1540-5931
DOI:10.1111/jpcu.12203