HOW FORD'S CHIEF BECAME A TECH CEO

Ford Motor CEO Mark Fields was in New York recently to officially unveil the ultra-luxe Lincoln Continental concept car at the New York International Auto Show and quietly mark the nine-month anniversary of his taking the top job at Ford. His predecessor, Alan Mulally, spent eight years turning arou...

Full description

Saved in:
Bibliographic Details
Published in:Fortune 2015-05, Vol.171 (6), p.28
Main Author: Nusca, Andrew
Format: Magazinearticle
Language:English
Subjects:
Automobile industry
Automobile shows
Chief executive officers
Fields, Mark
Innovations
Personal profiles
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Ford Motor CEO Mark Fields was in New York recently to officially unveil the ultra-luxe Lincoln Continental concept car at the New York International Auto Show and quietly mark the nine-month anniversary of his taking the top job at Ford. His predecessor, Alan Mulally, spent eight years turning around a company that had become dysfunctional and depleted. Fields' mission is not only to continue that momentum but to meet the digital demands of drivers in an industry that's growing more crowded by the day. A Ford lifer, he has some of the boyish charm of his predecessor. But Fields, raised in northern New Jersey, is far more direct than Mulally, a Kansan 15 years his senior. Fields is still aggressively rolling out new technology at Ford. The company recently opened a Silicon Valley research center, and it launched a record number of new products last year.
ISSN:0015-8259