Strategies for communicating the facts on food irradiation to consumers

The majority of consumers will respond positively to irradiated foods when the advantages of the process are explained and when safety, nutritional value, and worker and environmental concerns are addressed. Communication strategies involve identifying the audience, selecting the communication mediu...

Full description

Saved in:
Bibliographic Details
Published in:Journal of food protection 1995-02, Vol.58 (2), p.213-216
Main Author: Bruhn, C.M. (University of California, Davis, CA.)
Format: Article
Language:English
Subjects:
ALIMENTOS
Biological and medical sciences
COMPORTAMIENTO DEL CONSUMIDOR
COMPORTEMENT DU CONSOMMATEUR
EDUCACION DEL CONSUMIDOR
EDUCATION DU CONSOMMATEUR
Food industries
Fundamental and applied biological sciences. Psychology
General aspects
Hygiene and safety
INNOCUITE DES PRODUITS ALIMENTAIRES
INOCUIDAD ALIMENTARIA
IRRADIACION
IRRADIATION
PRODUIT ALIMENTAIRE
PROTECCION DEL CONSUMIDOR
PROTECTION DU CONSOMMATEUR
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The majority of consumers will respond positively to irradiated foods when the advantages of the process are explained and when safety, nutritional value, and worker and environmental concerns are addressed. Communication strategies involve identifying the audience, selecting the communication medium, presenting the benefits of the process, and addressing myths. The most significant public-health benefit of irradiation is the reduction of foodborne pathogens. Irradiation should be described in lay terms and presented as an additional step which enhances microbiological safety. Nutritional safety and environmental myths must be addressed. Multimedia presentations utilizing the popular press are most effective. Since health authorities are the most credible spokespersons, opportunities for information exchange between health officials and community leaders should be developed. Consumer resources are listed
ISSN:0362-028X
1944-9097
DOI:10.4315/0362-028x-58.2.213