Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study

Fish eco-labeling is a market-based incentive program for sustainable fisheries. This paper examines consumers' acceptance of eco-labeled fish by using data from a pilot study conducted in a coastal area of northwestern Mexico. An ordered probit model was applied, using 364 observations. The re...

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Bibliographic Details
Published in:Sustainability 2015-04, Vol.7 (4), p.4625-4642
Main Authors: Pérez-Ramírez, Mónica, Almendarez-Hernández, Marco, Avilés-Polanco, Gerzaín, Beltrán-Morales, Luis
Format: Article
Language:English
Subjects:
Case studies
Commercial fishing
Consumers
Developing countries
Fish
Fisheries
Fishing
Industrialized nations
Labeling
LDCs
Retail stores
Seafood
Sustainability
Willingness to pay
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Summary:Fish eco-labeling is a market-based incentive program for sustainable fisheries. This paper examines consumers' acceptance of eco-labeled fish by using data from a pilot study conducted in a coastal area of northwestern Mexico. An ordered probit model was applied, using 364 observations. The results show that most respondents favor the idea of eco-labeled fish as a sustainable option and know that this is a costlier option. Income level, consumers' occupation and frequency of fish consumption are factors taken into account in the buying decision. Price was not a statistically significant factor affecting purchase decision. The study suggests that employed consumers with knowledge of labels may prioritize their demand for eco-labeled fish. Thus, providing a clear definition of sustainability that increases consumer awareness might be a promising strategy in developing the market for eco-labeled fish. The results and their implications could be employed as an element for future development of consumer policies related to fish sustainability.
ISSN:2071-1050
2071-1050
DOI:10.3390/su7044625