Teaching the design of narrative visualization for financial literacy

The authors provide a scholarly definition for metaphor-rich, story-driven ‘narrative visualization’. They argue that metaphors create a rich and emotionally resonant set of associations that frame the narrative and effectively support ‘System 1’ (or intuition-based) thinking and decision-making tha...

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Bibliographic Details
Published in:Art, design & communication in higher education design & communication in higher education, 2013-12, Vol.12 (2), p.159-177
Main Authors: Fry, Aaron, Wilson, Jennifer, Overby, Carol
Format: Article
Language:English
Subjects:
behavioural
design education
finance
financial literacy
metaphor
narrative visualization
visual metaphor
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Summary:The authors provide a scholarly definition for metaphor-rich, story-driven ‘narrative visualization’. They argue that metaphors create a rich and emotionally resonant set of associations that frame the narrative and effectively support ‘System 1’ (or intuition-based) thinking and decision-making that Daniel Kahneman and others have identified as the primary drivers of financial behaviour. The authors then apply these observations to a case study in which they analyse student work on a financial literacy design project. They discuss best practices for teaching narrative visualization and argue for its relevance in a contemporary design education – especially its capacity to represent and reflectively explore complex financial and other concepts.
ISSN:1474-273X
2040-0896
DOI:10.1386/adch.12.2.159_1