Exploring Big Data's Strategic Consequences

• Published in: Journal of information technology 2015-03, Vol.30 (1), p.66-69
• Main Author: Bhimani, Alnoor
• Format: Article
• Language: English
• Subjects: Big Data; Business and Management; Business Information Systems; Commentary; Data collection; Decision making; Digital media; Economics; Explicit knowledge; Flexibility; Information systems; Information Systems and Communication Service; Information technology; Innovation/Technology Management; Intelligence; Internet; Management; Management information systems; Mathematical analysis; Mobile communication systems; Social networks; Strategy; Studies
• ISSN: 0268-3962; 1466-4437
• DOI: 10.1057/jit.2014.29

Big data is used by a growing number of organizations in combination with established data sources impacting their managerial decisions and actions (Davenport, 2014; Rifkin, 2014). For many firms it is generating asset value both through the storage of information whose potential grows by virtue of its volume and from the consequences of its examination (Schmidt and Cohen, 2013; Brynjolfsson and McAfee, 2014). Big data arguably adds an analytics dimension to existing organizational capabilities, unleashing a variety of strategic re-orientation possibilities (Galbraith, 2014). Thus, the suggestion that it implies new rules is not an overstatement - indeed it is timely and appropriate to seek to expound on the changing context of strategy and explore how it is qualitatively affected by big data as Constantinou and Kallinikos (current issue) undertake to do.