An AHP-based Model for Selecting Complementary Products

The main purpose of recommender systems is to assist consumers find products and services they are interested in. When having already purchased one product, it is likely that the consumer may look for complementary products to the bought one. This paper proposes an Analytic Hierarchy Process (AHP) b...

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Bibliographic Details
Published in:International journal of computer applications 2015-01, Vol.120 (22), p.1-6
Main Authors: Lamaakchaoui, Chaimae, Azmani, Abdellah, Jarroudi, Mustapha El
Format: Article
Language:English
Subjects:
Analytic hierarchy process
Computer simulation
Consumers
Criteria
Customers
Mathematical models
Recommender systems
Online Access:Get full text
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Summary:The main purpose of recommender systems is to assist consumers find products and services they are interested in. When having already purchased one product, it is likely that the consumer may look for complementary products to the bought one. This paper proposes an Analytic Hierarchy Process (AHP) based model to help customers find the best complementary products. The selection of the best products is done according to certain criteria, which are evaluated and ranked in order to determine the criteria that drives one customer to cross sell.
ISSN:0975-8887
0975-8887
DOI:10.5120/21389-4425