The group EPM social responsibility: A new political stance against the territory

The Grupo EPM is experiencing a remarkable change in its strategy of social responsibility. The aim of this paper is to analyses the relationship between the strategy change and the political stance of the company in the hydropower Río Grande II area of influence in Colombia. Social responsibility i...

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Bibliographic Details
Published in:Cuadernos de administración 2014-01, Vol.27 (49), p.65-85
Main Author: Jorge Andrés Polanco López De Mesa
Format: Article
Language:Spanish
Subjects:
Business government relations
Case studies
Colombia
Community
Corporate social responsibility
Enterprises
Hydroelectric plants
Local communities
Social responsibility
State
Strategic behaviour
Strategic management
Studies
Sustainability
Territory
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Summary:The Grupo EPM is experiencing a remarkable change in its strategy of social responsibility. The aim of this paper is to analyses the relationship between the strategy change and the political stance of the company in the hydropower Río Grande II area of influence in Colombia. Social responsibility is assumed theoretically as a corporate sustainability initiative. An exploratory case study is adopted. Results suggest that the corporation seeks a more central position in the relationship with the State and the local community. The relationship with the State is oriented towards the collective construction of territory, and with the local community is desired to be more participatory. This new corporative stance leads to still unexplored processes where costs and benefits are shared with the State and the community.
ISSN:0120-3592
1900-7205