Style consumption: its drivers and role in sustainable apparel consumption

This study proposes style consumption (SC) as a way to foster sustainable apparel consumption. In doing so, we identify explanatory and outcome variables of SC and also examine gender differences in these variables. Based on an online survey with 586 consumers, we find that frugal apparel consumptio...

Full description

Saved in:
Bibliographic Details
Published in:International journal of consumer studies 2015-11, Vol.39 (6), p.661-669
Main Authors: Cho, Erin, Gupta, Shipra, Kim, Youn‐Kyung
Format: Article
Language:English
Subjects:
Australia
Consciousness
Consumer behavior
Consumer ethics
Consumption
Ethical consumerism
females
Gender
Gender differences
guilt
Indonesia
Internet
males
shame
Studies
surveys
Sustainable design
Variables
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study proposes style consumption (SC) as a way to foster sustainable apparel consumption. In doing so, we identify explanatory and outcome variables of SC and also examine gender differences in these variables. Based on an online survey with 586 consumers, we find that frugal apparel consumption (FAC), fashion consciousness (FC) and ecologically conscious consumption (ECC) enhance the likelihood of SC. SC in turn increases environmental apparel purchase (EAP) and sustainable apparel divestment (SAD). The results also suggest significant gender differences both in motivational and behavioural variables included in the model. Specifically, females are significantly higher than males in FAC, FC and ECC. The tendency of SC, EAP and SAD were also higher for females than males. In addition, we find that gender is a significant factor mediating the effect of FC and that of ECC on SC.
ISSN:1470-6423
1470-6431
DOI:10.1111/ijcs.12185